oscarliedgren

Running on Cargo

This is an identity for an art challange posted by Sweden's foremost eco label, Svanen. Artists are invited to submit work related to sustainability and win a grand prize. The identity includes logo, type and colour treatment, print, web and social media.

En identitet för Svanens konstutmaning "Nordic Art Insight", där konstnärer får tävla om 100.000 kr.

(1,858 views) Filed under identity, Oscar Liedgren Studio

H&M store openings. 2005–2012.

H&M worldwide store openings. Art direction of a complete graphic system, including outdoor posters, web, mobile devices, moving graphics, invites and event...

H&M, Liedgren Design, Advertising

Åkesson Vin. 2012.

Åkesson Vin, a long standing Swedish wine merchant and producer, takes another step representing everything from smaller local production to larger imports from...

identity, Oscar Liedgren Studio

KitchenLab®. 2012.

Do you dream about a collapsible thermometer? A trendy slow cooker? How about a ceramic knife? Or a high tech espresso machine? KitchenLab has everything for the...

Oscar Liedgren Studio, identity

Moriska Paviljongen. 2011.

Visual identity. Moriska Paviljongen, originally built in 1902, Malmö is a brand new scene for international music, art and performance. Identitet. Moriska...

Oscar Liedgren Studio, Identity

In the Company of Green. 1989.

Book design for the legendary David Bernstein on environmental acting and communicating, years ahead of its time. Designed together with Laura Hern, who did...

HGV London, Packaging

Bar à vin, Riche. 1999

Bar à vin won a prize from the Stockholm mayor for the best sign that year. We celebrated at the bar: the first place in town to offer really good and unusual...

Liedgren Design, identity

A careful redesign of the classic cheap house wine, a favourite at the state wine store Systembolaget. Husets röda och vita: en varsam redesign av Sveriges...

packaging, oscar liedgren studio

Identity for Sweden’s largest white collar union. Identitet för fackförbundet Unionen (tidigare Sif och HTF).

Liedgren Design, Identity

Konstfack. 2012.

Film title sequences is a three week intensive class with the Bachelor students at GDI3. Scanning the design history of title sequences, we then embark upon the...

Oscar Liedgren Studio, Teaching

Saab visual identity. 2008.

A complete visual identity based on existing logotype: new type, colour scheme, image treatments, templates, image bank and graphics for print, web, corporate...

Saab, visual Identity, Liedgren Design

Posten Frimärken. 2013.

The job to design a stamp template for the Swedish Post in collaboration with leading charities reminds me in its third year of the importance of standing back...

Oscar Liedgren Studio, Packaging

Säby Frukt. 2011.

Identity and packaging for a family business, treated as a found art project: an old hand-painted sign became the logo, the great grandfather’s house recipe for...

Oscar Liedgren Studio

Vassa Eggen, new bar

The new bar at Vassa Eggen Steak House is steadily building its reputation on outstanding Bloody Marys (and other Marys). A menu and bar ident to match the less...

identity, Oscar Liedgren Studio

Forsbergs skola. 2012.

Forsbergs Skola (a Stockholm design school): During a two week workshop, I guided the students in exploring the history and identity of a certain geographical or...

Oscar Liedgren Studio, Teaching

Boqueria. 2012.

Boqueria: An identity for the new buzzing restaurant Boqueria in the heart of Stockholm. This is the most comprehensive work I've done so far for the...

Oscar Liedgren Studio, identity

Norstedts. 2003.

In the 1950’s legendary Swedish designer Karl Erik Forsberg drew the calligraphic N mark. When I was asked to create a full visual identity for the publishing...

Identity, Liedgren Design

Nordic Art insight. 2013.

This is an identity for an art challange posted by Sweden's foremost eco label, Svanen. Artists are invited to submit work related to sustainability and win a...

identity, Oscar Liedgren Studio

Holmen Paper. 2010.

A complete visual identity update for Sweden’s largest paper supplier: typography, colour scheme, image treatment, layout principles, corporate literature, print...

Visual identity. Liedgren Design.

Tirage Rosé. 2012.

A rosé in the exclusive, limited edition of Tirage, from Kronovalls Vinslott. This is the third in a series. Tredje flaskan i Kronovall Vinslotts satsning på...

Oscar Liedgren Studio, Packaging

Södra Teatern. 1998.

Södra Teatern: a neglected Stockholm stage was transformed into an avant-garde stage for international music and performances. With its set position in the...

Identity, Liedgren Design

Vassa Eggen Steak House. 2011.

Identity for a Stockholm favourite: Vassa Eggen. This is actually their third persona: having gone from small and modest to big and boastfully exclusive – and...

Visual identity. Oscar Liedgren Studio.

Worry about what people think about you? "Gavagai develops automated and scalable methods for retrieving actionable intelligence from dynamic data." This means...

Oscar Liedgren Studio, identity

Björnvecka på Tennstopet. 2012.

A film promoting the Bear Week at Restaurant Tennstopet in Stockholm. Några stämningsfulla bilder från björnjakten inför Tennstopets björnvecka.

Oscar Liedgren Studio, motion

Chateauneuf-du-Pape. 2009.

Prestigeous content in a lesser wrapping. Packaging for Swedish wine company Åkesson. Mis en carton par TetraPak. Förpackningsdesign för Åkesson...

Liedgren Design, Packaging

Visual identity for Teracom, Sweden’s and Denmark’s radio and TV broadcasting giant. The work included new logotype, manual, plenty of templates and lots of...

identity, Liedgren Design

Signalfabriken Phase #2. 2012.

Here's the prospectus for Signalfabriken’s apartments. Not a bad place to live! Nu börjar försäljningen av lägenheter i Signalfabriken. Titta vad fint det...

Oscar Liedgren Studio, identity, packaging

Signalfabriken. 2011.

This is a branding project for Signalfabriken (translates The Signal Factory), a completely redesigned industrial block converted into flats, offices,...

identity, advertsing, Oscar Liedgren Studio

Tennstopet. 2012.

Tennstopet, a legendary Stockholm venue, having hosted the inner circle of Swedish newspaper men, now gets a careful revamping with the paradoxical brief to make...

identity, Oscar Liedgren Studio

Packaging design for a classic Swedish cereal. This design has survived a breathtaking 14 years completely unchanged. Photography: Wolfgang Kleinschmidt. En...

Liedgren Design, packaging

Right around this time, schools in Sweden awoke to the world of differentiation and marketing. It was an adventure to dig into the world of one of our finest...

Liedgren Design, identity

A Study in Evil Boredom. 2012.

Interior design photography from the Stasi headquarters in Berlin. Say what you will, but there's a peculiar consistency to the style of this horrific place: a...

Oscar Liedgren Studio, photography

Pan Pocket. 2003.

To read is to borrow someone else’s eyes. Paperback icon for publishing house Norstedts. ”Att läsa är att låna någon annans ögon” förklarade jag...

Liedgren Design, Identity

Do you have something important to tell your clients? – Send the King. Press ads for the Swedish Post Office done together with copywriter Jacob...

Rönnberg McCann, Advertising

ZTV introducing: 1995.

Spots to promote new hosts for ZTV, an early 90's youth channel. Client: Maria Croon. Art Director: Oscar Liedgren. Copywriter: Pontus Holmgren. Account director:...

Motion, Rönnberg McCann

H&M Rocky Jeans. 1996.

Commercial campaign for the H&M jeans brand Rocky, for TV and cinemas in Euorpe in 1996. The brief to connect the brand to the origin in of jeans and the early...

Motion, Advertising, Rönnberg McCann

HAMN Museum. 2011.

A museum and research centre in the making, HAMN will trace the waterways outside of Stockholm. A great battle with the Russian fleet in 1719 is the starting...

Liedgren Design, identity

Friggs Eco Black. 2011.

Packaging design. Scandinavian health brand Friggs launches a black tea with real fruit. 100% recyclable. Förpackningsdesign. Friggs lanserar ett svart te med...

Oscar Liedgren Studio, Packaging

Shell commercials. 1990.

Three commercials in succession. Chameleon characters in plain line drawings embodying simple handwriting. Part of a big campaign with ads and plenty of...

Rönnberg McCann, Motion, Advertising

Visual identity for Nordic real estate company Newsec. Visuell identitet för fastighetsbolaget Newsec.

Liedgren Design, Identity

Signalfabriken Magazine #1, 2012

Signalfabriken Magazine is distributed to shops and cafés in the city of Sundbyberg to promote the extremely cosy environment this block offers. En tidning som...

Liedgren Design, editorial design

Miss Word. 2011.

Stationery for Emma Berg, copywriter. Designprogram till Emma Berg, copywriter.

Oscar Liedgren Studio, Identity

Max Linder. 2011.

Digital and CD cover design for songwriter and longtime friend Max Linder. Photo from the family album. A real Beethoven from Peanuts. Plötsligt blev reklamlåten...

Oscar Liedgren Studio, Packaging